The Essential Tools for Effective Spa Management
Great Spa managers are not born…THEY ARE TRAINED!
Education is paramount to stand out in today’s tough competition. The Spa manager is the ship’s captain. His or her leadership style will determine whether the Spa succeeds or fails. It is not sufficient to have knowledge of treatments and to be “nice to people,” although you cannot be a good Spa manager without both. A Spa manager must be knowledgeable about Spa-specific finance, relevant KPIs, marketing and public relations, human resources and leadership, operations fundamentals, and customer service, as well as knowledge of relevant reports and standard operating procedures.
Spa companies face a fundamental challenge in their management workforce: they simply cannot find enough people with the necessary skills to fill management-level positions. In a survey conducted for this study, 95 percent of Spa industry leaders stated that they are currently having difficulty hiring Spa managers/directors with the right combination of qualifications and experience. The most common deficiency among today’s Spa managers/directors is a lack of hard skills in business and management. Hard skills; strategic planning, marketing and public relations, revenue management, and finance.
Life Wellness brings you the most comprehensive “real life” Spa management learning experience in the Certificate in Spa Management course. Our lecturers are made of leading Spa & Wellness industry experts and seasoned educators.
CONTENT
- Sales & Marketing
- Finance
- Leadership
- Operational Excellence
- Human Resources
- Business plan
SALES AND MARKETING
If you have the best spa in the world, and nobody knows about it… Marketing and PR is crucial for success. In this module you will learn:
- Introduction to Spa Industry
- Marketing fundamentals
- Marketing analysis
- Public relation and promotion
- Social media
- Retail management
- Marketing plan
FINANCE
Finances is something that many spa manager feel uncomfortable about, this module will make you comfortable in an easy and understandable way. In this module you will learn:
- Finance fundamentals
- Key Performance indicators
- Effective Scheduling
- Revenue management fundamentals
- Profit & loss statement and monthly reports
LEADERSHIP
You know the direction, but now you have to get the entire team to work together in order to get there. How do you do that? In this module you will learn:
- Leadership fundamentals
- Strategic planning
- Conflict handling and Problem solving
- Communication
OPERATIONAL EXCELLENCE
Service quality is crucial for success and we structure this module into some important and diverse areas. In this module you will learn:
- Operations fundamentals
- Customer Service
- Health and safety procedures
- Concept and menu
- Routines and standards
HUMAN RESOURCES
HR is about your main and most important resource: your staff. In this module you will learn:
- HR fundamentals
- Induction and new staff onboarding
- Contract and job description
- HR manual
BUSINESS PLAN
The business plan is the foundation that will give you a clear understanding of where you are, where you want to go and how to do it. In this module you will learn:
- Business plan fundamentals
- Business plan
EXAMINATION
The certificate in Spa Management exam consists of assignments and case studies.
GRADING OF THE QUALIFICATION
The overall qualification is graded:
Pass – 60% – 74%
Merit – 75% – 89%
Distinction – 90%-100%
The collective mark forms by assignments and case studies.
CERTIFICATION & ACCREDITATION
Certificate in Spa Management
Accredited by International Practitioners of Holistic Medicine, UK
