Should my spa & wellness center have a specific theme and why is this so important?

The best and most memorable experiences are grounded in a theme or “journey” which is unique and particular to a locale and its user population. Given the number of choices that consumers have today, having a brand to complement your property will assist in making your spa more attractive and compelling.


Concepts include:

• Extensive market research along with a study of regional influences, local customs, historical anthropological and cultural elements
• Analysis of your property’s image and competitive strengths
• Development of a vision/concept and journey that is comprised of unique design     features, service protocols and standards, as well as “signature” treatments and other design elements which delineate the spa from others

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